Saving the Obama Agenda: The Youth Vote and Social Networking
â€śEach generation must out of relative obscurity discover its mission, fulfill it or betray it.â€ť
History will record that Barack Obamaâ€™s team arguably ran the greatest presidential campaign ever- in the sense that it pulled out the rug from underneath the political establishment. The internet played a crucial role in raising money, building support for the candidate between new coalitions of people, and spreading his message.
As the nation prepares for the upcoming mid-term election, the internet technology could again be a game changer, in particular among young voters. The youth vote turned out in record numbers in the 2008 presidential election, a pivotal factor in lifting Barack Obama to victory. Obamaâ€™s awesome organizing effort was build on the commitment and innovations of young people. David Plouffe, Obamaâ€™s campaign manger state â€śCountless key supporters signed up for the campaign because of their positive interactions with our organizersâ€¦ This speaks to both Obamaâ€™s appeal to younger people (almost all of our organizers were under twenty-five) as well as the appeal of organizing for a campaign and candidate who actually believed in, well, organizing.â€ť
Yet, it was the Obamaâ€™s campaign brilliant use of the internet that helped to mobilize and organized young people and the based of Obamaâ€™s support. â€śWere it not for the Internet, Barack Obama would not be president. Were it not for the Internet, Barack Obama would not have been the nominee,â€ť said Arianna Huffington, editor in chief of The Huffington Post.â€ť But by using interactive Web 2.0 tools, Mr. Obamaâ€™s campaign changed the way politicians organize supporters, advertise to voters, defend against attacks and communicate with constituents. Commenting on the Obama campaignâ€™s use of the internet, Peter Daou, Mrs. Clintonâ€™s Internet director said â€śTheir use of social networks will guide the way for future campaigns.â€ť
Once again, the youth vote will be a key factor in determining the outcome of the mid-term election. with less than a month to go, young people need to employ the internet, Facebook, Twitter, MySpace, and YouTube in getting voters to the polls to vote. Whatâ€™s at stake: Our future- a more democratic society or a throwback to a close and racially and religiously intolerant society.